Let's just say for the sake of conversation that you spent five very long years writing a book, a book you know and feel has great potential, but you also know with the advent of the Internet, the face of publishing and sales of books has taken a dramatic turn and your book may not have a mosquito in a bug lamp's chance of surviving, let alone thrive in this ever changing book marketing world.  Estimates vary widely as to how many books are published in any given year, but you are certainly aware that there are many thousands against your hard won effort and yours is very, very important and you, along with those other thousands, want yours to succeed  . . .  and SELL! 

Between assorted book facts and conjecture, 95% of all books published are now out of print and coupled with the fact that it is estimated that there is a book published every thirty seconds you, as a first time author, are going to need Penny C. Sansevieri's help in the worst way.  Sansevieri, a successful book marketing and media relations specialist, has written a book to help authors successfully promote their work without having to spend a minor fortune in the process.  RED HOT INTERNET PUBLICITY might well be the answer to a new author's marketing woes.  

According to Sansivieri, the Internet, once a minor blip on the scene, is now most likely "the star of the show and traditional media its understudy." The author's marketing expertise includes hints on how to set up a workable web site that will actually get you needed sales, Internet publicity ploys that won't cost you one red cent, effective use of keywords to get your book to fly to the top of popular search engines, a short lesson on E-Commerce (let's sell that book), blogging to sell and promote your work, how and where to get print and Internet press releases and much more!

This book, although not unique nor the first book of its kind to be published, I did find it to be easy to read and packed with sensible cents saving hints, suggestions and resources.  There is a heavy and understandable emphasis on creating a great website and all computer illiterate authors may need to spend a few more dollars for assistance in this area.  Suggestions such as using those dastardly pop-ups on a personal website surprised me, but Sansevieri's reasoning would make me a fan of them were I to create a personal website should I want to sell my work.  I did a bit of Googling using an assortment of sentences and on the first shot this book came up fourth.  I think the book is worth the cover price and would be quite a helpful marketing tool for the novice author.  As of this writing the Amazon sales rank is #461,061.  Let's just see how this book does.